Project: Macaroni & Cheese Brand

Description: The macaroni & cheese box is a staple on grocery stores shelves. Outside of surface graphics, it has remained largely unchanged for years. For this project, I was tasked with making a unique brand and design across three flavors. I created the brand, That’s Amore, from the Dean Martin song. The brand promise plays into the song by mimicking the lyrics but also explaining what That’s Amore Macaroni is all about. This box of macaroni was crafted in Italy and made to be enjoyed by two people with indulgent palates.